Practical writing on reorder timing, retention, and lifetime value, from operators who've run the brands, not just studied them.
Most brands run the same generic post-purchase flows as everyone else and wonder why retention is flat. The problem isn't the channel. It's the decisions behind it. Here's what actually moves lifetime value, and what's just noise.
Read the article →Day 30 is a guess. Your data knows the real number, and it's almost never round. How to find the reorder curve hiding in your order history.
Your ESP is brilliant at delivery and blind to decisions. Why the gap between sending and deciding is where most retention revenue leaks out.
"Revenue attributed" and "revenue caused" are very different numbers. A plain-English guide to measuring lift you can actually trust.
What a customer buys next after their first order tells you more about their lifetime value than any survey. How to read, and act on, the signal.
Ask too early and you annoy. Ask too late and you've lost them. The behavioral signals that tell you a one-time buyer is ready to subscribe.
Flows are a commodity. Measurable lift across a client's whole post-purchase journey isn't. How agencies make retention their stickiest service.
New writing on reorder timing, retention, and LTV. No fluff, no daily spam, just the things that actually move the number.